September 11, 2024
10:00am-11:00am – Social Media – Ron McKinlay
Sponsored by:
Activation – Social Media
Join Executive Chef Ron McKinlay as he reflects on the role of social media in hospitality. Gain insight into content creation and how to increase engagement with your own brand. Explore the presenter’s own IG account @rwmckinlay and see how his social media star has risen!
Presenters:
Ron McKinlay, Canoe Restaurant
As executive chef of Canoe, Ron McKinlay showcases a deep appreciation for uniquely Canadian ingredients. Chef McKinlay brings well over a decade of international cooking experience in renowned restaurants across the U.K., Australia and the Middle East. He works closely with producers, gatherers, and suppliers to create dishes inspired by Canada’s diverse landscapes and its distinct provinces. After travelling, working, and training with some of the best chefs around the world, he is constantly aiming to take Canadian cuisine to new heights
Jessie Cayabo, Bonafide Media & PR
With a 20 year career that started in corporate sports marketing, sponsorships and community investment, Edmonton-born Jessie Cayabo has spent the last decade in the culinary vertical as a marketing and PR strategist for clients in tourism, hospitality, specialty foods and retailers.
Her clients have been featured on Food Network’s Beat Bobby Flay, You’ve Gotta Eat Here and Food & Wine Magazine alongside numerous Canadian and international media outlets but her heart remains in connecting clients to consumers by creating grassroots programming and creative campaigns to tell their brand stories and remain top of mind.
Jessie has developed numerous legacy campaigns and community investment programs for clients including Italian Centre Shop’s Panini4Bambini with the Calgary Flames, SABOR Restaurant’s annual Fish & Chips Friday pop-up, Edmonton’s Feed The Soul Dining Week and most recently, Feast on Fourth – a walkable food crawl through Calgary’s 4th Street/Mission district where every dish is $10.
With a master connector with a passion for the art of gathering at the helm – the heart and soul of BONAFIDE and its work is palpable.
